Dr. Soumaya BERJEB
Institute of Press and Sciences of Information (IPSI)
Manouba University, Manouba – Tunisia.
E-mail : souma_tn@yahoo.fr
Why this research?
Due to the disease crisis, these last years, the media have received a major blow as the Corona virus has had a significant negative impact on the various functions and tasks of the media. The media had no opportunity to get out of this predicament except by embracing modern and modern concepts through which it could easily keep pace with its work in light of the crisis.
One of the most prominent techniques that the press and media relied on are the new artificial intelligence techniques. Where these technologies express machines and robots that can learn and develop similar to the way the human brain develops in treating processes.
This last technology has helped journalists around the world –especially those belonging to the developed countries- to produce significant information to aid public understanding news easily and reacting about it more easily than before. In comparison with the countries already have the advanced technological tools; the AI didn’t exist to play the same role in the poor countries like the African region. Because of the lack of resources the Maghreb Media for example, didn’t have the same chances to use Artificial Intelligence tools to develop its news stories during the pandemic and after. According to several articles, despite the use of digital platforms; the North African media still producing contents with old production styles as no specific data are presented in their electronic websites none in its audiovisual press.
This prompts us to highlight the issue of informational fairness to media audiences around the world.
Problematic
The AI absence in several media in the North African countries has already an impact on the public, whose logically has compared between the quality of news published/broadcasted by the international media and those produced by his local media, which put more pressures on their native Media foundations. This research founded on uses and gratification theory aims to study the crisis of contents in North African Media in the era of Artificial Intelligence in order to expose the different difficulties faced by media towards audiences in the absence of AI tools and its role to develop news stories. Thus, our study examines the following question: what are the difficulties experienced by the media in North Africa in the era of artificial intelligence and what impact has been generated on the quality of its information and on its
audience? Corpus and Methodology This study is based on an analytical and a comparative approach generated from a double survey results: The first survey was addressed to journalists from Tunisia, Algeria and Egypt working for a North African Media, in order to collect the results in relation to the difficulties experienced by the media in the era of artificial intelligence The second survey was addressed to Tunisian, Algerian and Egyptian Internet users in order to reveal the impact of the absence of new journalistic practices based on Artificial Intelligence and its influence on the quality of information and to answer the question of Informational equity in relation with the quality of news broadcast by the local media in comparison with the international media contents.
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